by: Megan Hendricks, Executive Director, MBA CSEA
“Creation begins from the insight that we are wrong.” – Magnus Lindkvist
What does it mean to create? According to Webster’s dictionary, to create means:
- to make or produce something; to cause something new to exist
- to cause a particular situation to exist
- to produce something new by using your talents and imagination
Magnus Lindkvist, futurologist, trend spotter and Keynote Speaker at our 2016 European Conference, challenges our conventional way of thinking about the creation process.
According to Magnus, creation starts with embracing failure. This is a tough one to swallow. After all, why would we keep doing something that we know has failed? Isn’t the definition of insanity trying the same thing over and over again and expecting a different result? It’s not that we want to repeat failures in the same way in which they were previously done. Rather, we want to document, tweak, massage and ultimately recycle them into successes.
Magnus goes on to talk about breaking free from our sense of normalcy and letting go of what we thought was true. Part of this normalcy comes from what he refers to as “infobesity,” or the constant influx of information. In a networked world it has become almost too easy to gain knowledge, but often we spend too much time on the things that are familiar to us. Magnus suggests we widen our information sources, and even “unlearn” something if it means increasing our exposure.
We also have to let go of competition. Competition gets in the way of creation. If we compete, we are always reacting to our competitors and trying to outdo them. If we break free from the need to be bigger, better and faster, we can open ourselves up to true differentiation.
So, how do we create?
- Ignore trends. Look for secrets. Explore the side that is unfamiliar to you.
- Try new things, even if they are uncomfortable. Let go of the knowledge you think you have, and embrace the unknown.
- Be patient. Success will not happen overnight.
And finally, I couldn’t write a blog about Magnus without including my favorite quote from his speech:
“Speaking here at MBA CSEA, it’s like speaking at a rock festival. There’s a wave of love flowing.”
Keep the love, and the creation, flowing, MBA CSEA!